The international educational seminar, organized in cooperation with Samarkand State University and the St. Petersburg Higher School of Economics, continued its work today. On the second day of the seminar, an exhibition of branding projects implemented by students of this school of economics was opened. All the work presented as part of the educational process was carried out on the basis of assignments from real partners and customers.

    The exhibition presented projects on regional branding and branding of cultural institutions. It is important to note that many of the works at the exhibition have been put into practice and have been implemented in collaboration with such large Russian companies as Gazprom, Gazpromneft, VTB, Rostelecom, Tele2, as well as leading museums in St. Petersburg, Moscow and other regions.

    The Design School has been successfully collaborating with the State Hermitage, the Russian Museum, the St. Petersburg History Museum, and leading theaters.

    As part of a joint project between the Higher School of Economics and Samarkand State University, Mitya Kharshak, head of the St. Petersburg School of Design, gave a lecture on branding and visual communications and presented the master's degree program "Art Direction of Cultural Institutions".